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Redesign and restyling intervention for the App of Municipium, the multichannel platform most used by Italian municipalities to build a simplified and collaborative conversation with citizens.

Desktop, Tablet, Mobile
Main Role
UX Design, UI Design
Business Region
The challenge

Improve the usability of the App and website for Municipium, the multichannel platform most used by Italian municipalities to inform and engage with citizens and local businesses.

Integrate the features of Ecoattivi, an App external to the system that allows users to earn points, manage rankings, and reward citizens’ sustainable actions and behaviors.

The Approach

Collaboration activities throughout the redesign process: from expert evaluation of the App, to co-design sessions with the stakeholders.
Identification of insights from the results obtained after usability testing with users, so as to rethink the flow and structure of some of the main sections and integrate the most challenging features of the Ecoattivi App.

KPIs and Objectives

Identified KPIs:

  • Improve the usability of the Municipium App
  • Increase engagement through the integration of Ecoattivi features Gamification
  • Involve citizens to promote conscious and sustainable behaviors
Simplify to include

Optimized flows to make navigation easier on inexperienced users. Font families that are easily readable on small displays. A dedicated iconographic and illustration system to make features and content more intuitive. High color contrast for better clarity and easier readability.

Services for an open conversation

Create an effective and inclusive social aggregator that can be accessed by everyone, where citizens and Towns can easily interact and collaborate to achieve sustainable goals for the community.