Anthropocene

A print and digital campaign for Anthropocene, the multimedia and multidisciplinary exhibition that examines the human impact on the Planet through extraordinary images by Edward Burtynsky, videos by Jennifer Baichwal and Nicholas de Pencier, and AR and VR installations.

Customer
Fondazione MAST
Touchpoint
advertising, identity, content strategy, creative direction, graphic design
Main Role
advertising, brand strategy, brand/corporate identity, content strategy, creative direction, graphic design
Business Region
Italy
The Challange

To engage a vast audience and work on brand awareness so that the Fondazione may be known and appreciated. To make the communication of an international exhibition available to a new target.

Virtual Reality

We planned Augmented Reality stickers in national newspapers for an unconventional virtual experience project.

The numbers

155,000 visitors from May 16th, 2019, to January 5th, 2020. Of these, 15,500 were students.
600 guided tours
495 showings of the documentary Anthropocene: The Human Epoch. It was viewed by 57,000 people.
77 events (talks and showings)