Maggioli E-commerce
An optimized and simplified shopping experience for the online store of Maggioli Editore, a leader in the field of legal tech information for Public Administrations and freelancers.
Optimize the shopping experience of Maggioli Editore books and digital products through a process that would include the restyling of all interfaces, rationalization of existing content, and redesign of the website’s flows. Improve the usability of the e-commerce and maximize the Brand’s revenue in an extremely competitive market.
To guide Maggioli’s internal team and stakeholders to the redesign of the e-commerce platform.
Identify issues, opportunities, and insights through the interpretation of data gathered from AS-IS analysis, interviews, and co-design workshops. Redesign the information architecture of the website to make product search easier. Integrate the full Apogeo Editore catalogue to expand the offer.
Identified KPIs:
- Improve usability and look & feel
- Rethink information architecture
- Increase e-commerce impressions
- Increase leads
- Increase subscriptions
- Reduce managing time
- Improve Brand perception
- Multichannel publishing
A redesign process aimed to exalt the Brand’s visual identity. Realization of a new design system with common navigation patterns to make product search easier and speed up the process of familiarization with the website’s structure and features.
Create a modern and intuitive interface designed to optimize the navigation experience on any device and distinguished by readable colors and fonts to improve the usability of services and features.
Reduction of users’ cognitive burden through the simplification of navigation flows and interactions. A complete map of product categories and editorial services offered to Public Administrations, immediately visible in the navigation menu. Optimization of the conversion funnel and reduction of checkout steps to guide the user through the purchase process.
