C.P. Company

Relaunch of the C.P. Company brand through the creation of a communication strategy and image consulting, in collaboration with London-based agency Present.

Customer
C.P. Company
Touchpoint
advertising, brand/corporate Digital channel, Digital strategy
Main Role
Strategy & creativity design, art direction, web platform
Business Region
Worldwide
The Project

We are a C.P. Company partner for what concerns many communication aspects: from Brand/Corporate Identity to Advertising, from Content Strategy to Graphic Design. In addition, our agency looks after the development of the brand through ADV campaigns for season collections, lookbooks, POP setups, special projects, and BTL materials.

#eyesonthecity

The C.P. Company UGC global project is a tribute to fans of the iconic Goggle Jacket; it prompts the community to share images from explorations of their city while wearing items from the historic brand by Massimo Osti and invites them to add the hashtags #cpcompany and #eyesonthecity to their content.

The numbers

The #eyesonthecity UGC campaign has generated over 2,500 images shared by the brand’s community.

Innovation Does

Uniti dall'innovazione digitale per aiutare le organizzazioni a vincere le sfide del mercato e del futuro.

Dinova ha l'obiettivo di creare l'ecosistema ideale dove il miglioramento delle persone stimola il progresso incessante delle organizzazioni.

Da oggi Hibo è parte di Dinova.
Abbiamo unito le forze con altre tre importanti realtà nel panorama dell'innovazione digitale non solo per ampliare la nostra offerta e rispondere in modo completo a tutte le esigenze del business, ma anche perché condividiamo un approccio determinato, proattivo e orientato al risultato.