C.P. Company

Relaunch of the C.P. Company brand through the creation of a communication strategy and image consulting, in collaboration with London-based agency Present.

Customer
C.P. Company
Touchpoint
advertising, brand/corporate Digital channel, Digital strategy
Main Role
Strategy & creativity design, art direction, web platform
Business Region
Worldwide
The Project

We are a C.P. Company partner for what concerns many communication aspects: from Brand/Corporate Identity to Advertising, from Content Strategy to Graphic Design. In addition, our agency looks after the development of the brand through ADV campaigns for season collections, lookbooks, POP setups, special projects, and BTL materials.

#eyesonthecity

The C.P. Company UGC global project is a tribute to fans of the iconic Goggle Jacket; it prompts the community to share images from explorations of their city while wearing items from the historic brand by Massimo Osti and invites them to add the hashtags #cpcompany and #eyesonthecity to their content.

The numbers

The #eyesonthecity UGC campaign has generated over 2,500 images shared by the brand’s community.