Jeep OnBoard
Designed to arouse the passion of surfers from all over Europe, this cross-media brand entertainment project for Jeep and Quiksilver was inspired by the two brands’ founding values of adventure and free spirit.
Quicksilver
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Adventure and free spirit, the two common values at the heart of the partnership between Jeep and Quiksilver were presented in an original format with a dynamic name in order to create a community of online users.
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To encourage surfers from all over Europe to enter an online web casting contest, a unique experience was created that promised to bring together 4 Quiksilver team pro surfers with 4 other surf lovers at the prestigious Quiksilver Boardriders House in Hossegor, the Mecca of European surf.
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The initiative had the twin goal of stimulating user participation and positioning the brands’ lifestyle image. It was backed up a media plan involving web, tv and specialised magazine communications featuring international surf world influencers.
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The 8 episodes that told the stories of the online contest winners, from their arrival at the surfhouse in Hossegor, to their participation in a surf competition under the guidance of Quiksilver pro surfers, were shown on Sky and digital TV channels in Europe and adapted for Jeep-People web channels.
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