Irca Process Digitalization

A new platform to support the digitalization of all training and business processes.

Customer
Irca
Touchpoint
Desktop, mobile
Main Role
UX Design, UI Design
Business Region
Global
The challenge

To support the client during the digitalization of product information, recipes, and formats dedicated to product usage training.
To create a platform that would allow agents, distributors, and B2B professionals (ice cream parlors, bakeries, HORECA, laboratories, factories) to order products and book/buy training courses.
To provide an efficient tool for upselling and cross-selling.

The Approach
Identify, rationalize, and digitalize all the sources for product qualities and recipes, so as to collect all the information to present to final customers.  Analyze the needs of internal and external users, in order to create a platform able to facilitate access to all products (physical products and training products), as well as buying.
The analysis took place through:
  • interviews to stakeholders
  • workshops with ambassadors, distributors, and professionals
  • co-design sessions
Product & recipes platform
  • Over 3,000 products and 1,500 recipes collected
  • A user experience designed to optimize the fruition of information
  • Upselling / cross-selling opportunities through the centering of recipes and ambassadors
  • Contents and services tailored to the profile, direct access to product ordering, credits for Academy courses, course certifications/materials, event accreditation, etc.
Order Entry platform
  • Digitalization of the product order process for distributors (pricing/discount simulations, automatic reorder and product suggestions based on order history, etc.) and agents (sales forecasting, product suggestions based on similar clients, appointment scheduling, etc.)
  • Recipes as tools of sales empowerment
  • Platform versions for Web and Tablet App (for agents on territory)
Academy
  • Online courses (live / on-demand)
  • Live courses at Irca Academy
  • eCommerce for paid courses
  • Dashboard dedicated to the management of enrollment and courses distribution to clients / agents