Irca Process Digitalization
A new platform to support the digitalization of all training and business processes.
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To support the client during the digitalization of product information, recipes, and formats dedicated to product usage training.
To create a platform that would allow agents, distributors, and B2B professionals (ice cream parlors, bakeries, HORECA, laboratories, factories) to order products and book/buy training courses.
To provide an efficient tool for upselling and cross-selling.
The analysis took place through:
- interviews to stakeholders
- workshops with ambassadors, distributors, and professionals
- co-design sessions
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- Over 3,000 products and 1,500 recipes collected
- A user experience designed to optimize the fruition of information
- Upselling / cross-selling opportunities through the centering of recipes and ambassadors
- Contents and services tailored to the profile, direct access to product ordering, credits for Academy courses, course certifications/materials, event accreditation, etc.
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- Digitalization of the product order process for distributors (pricing/discount simulations, automatic reorder and product suggestions based on order history, etc.) and agents (sales forecasting, product suggestions based on similar clients, appointment scheduling, etc.)
- Recipes as tools of sales empowerment
- Platform versions for Web and Tablet App (for agents on territory)
- Online courses (live / on-demand)
- Live courses at Irca Academy
- eCommerce for paid courses
- Dashboard dedicated to the management of enrollment and courses distribution to clients / agents
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