Anthropocene

A print and digital campaign for Anthropocene, the multimedia and multidisciplinary exhibition that examines the human impact on the Planet through extraordinary images by Edward Burtynsky, videos by Jennifer Baichwal and Nicholas de Pencier, and AR and VR installations.

Customer
Fondazione MAST
Touchpoint
advertising, identity, content strategy, creative direction, graphic design
Main Role
advertising, brand strategy, brand/corporate identity, content strategy, creative direction, graphic design
Business Region
Italy
The Challange

To engage a vast audience and work on brand awareness so that the Fondazione may be known and appreciated. To make the communication of an international exhibition available to a new target.

Virtual Reality

We planned Augmented Reality stickers in national newspapers for an unconventional virtual experience project.

The numbers

155,000 visitors from May 16th, 2019, to January 5th, 2020. Of these, 15,500 were students.
600 guided tours
495 showings of the documentary Anthropocene: The Human Epoch. It was viewed by 57,000 people.
77 events (talks and showings)

Innovation Does

Uniti dall'innovazione digitale per aiutare le organizzazioni a vincere le sfide del mercato e del futuro.

Dinova ha l'obiettivo di creare l'ecosistema ideale dove il miglioramento delle persone stimola il progresso incessante delle organizzazioni.

Da oggi Hibo è parte di Dinova.
Abbiamo unito le forze con altre tre importanti realtà nel panorama dell'innovazione digitale non solo per ampliare la nostra offerta e rispondere in modo completo a tutte le esigenze del business, ma anche perché condividiamo un approccio determinato, proattivo e orientato al risultato.