A unique online and offline product experience through renewed website and new social features to strenghten the brand digital identity.
To reinforce the brand digital identity. To focus on the product experience. To bring to the Net the company notoriety and values, outcome of years of traditional channels communication and widespread stores collocation on the national area.
From the website to the store and back, through a trasversal product experience. Encouraging the online access to product informations as if assisted by a salesman and accomodating the client in the same framework he will find in any physical store, in order to perfect the shopping of a chosen product with the chance to configure it online.
Purchasing behaviours analysis led to shape the online experience around the immediacy of access to the product.
The analysis of the physical store commercial format pointed out elegance and craftmanship as the brand core values with which to restyle the website graphic.
To our technical team, the job to develop a multilingual and responsive front-end, capable of translating the UX into an accessible and seamless interface, compatible with the content management system, autonomously run by the consumer.
A well-structured social driven communication plan to support the new brand digital identity and the development of a blog to enhance the customer service with a more direct and less istitutional channel of communication.